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Pri Singh

Managing Partner

Biography

As Managing Partner, I bring a client-first approach, strong industry expertise, and a passion for building a modern insurance brokerage focused on trust, accessibility, and exceptional service.

I’m a RIBO-licensed insurance professional who entered the industry in 2023 and have since built a successful practice across personal and commercial lines, writing millions of dollars in new business and consistently performing as a top producer. My experience spans personal and commercial insurance, risk assessment, sales, business development, and long-term client relationship management.

I believe insurance is more than a policy — it’s about understanding people, their priorities, and the risks that matter most to them. I take pride in making insurance easier to understand and delivering thoughtful, tailored solutions while building relationships that extend well beyond the initial transaction.

As Managing Partner, my focus is on creating a brokerage that combines experienced insurance advice with technology, innovation, and a genuinely personal client experience. I’m committed to building a strong team culture grounded in integrity, accountability, collaboration, and continuous growth. My vision is to bring a fresh perspective to insurance in Niagara while maintaining the professionalism, personal connection, and trust that clients deserve from their broker.

Specialization

My expertise spans both Personal and Commercial Insurance, with a strong focus on understanding each client’s unique circumstances, assessing their individual risks, and developing appropriate coverage solutions. My areas of experience include:

  • Personal Insurance — Auto and Home
  • Commercial Property — Buildings, plazas, and other commercial properties
  • Small Business Insurance — Tailored coverage across a range of operations
  • Commercial Auto — Business-use vehicles and commercial transportation risks
  • Fleet Insurance — Coverage for businesses with multiple vehicles
  • Hotels & Motels — Insurance solutions designed for hospitality businesses
  • Antique & Specialty Vehicles — Coverage for unique, collectible, and specialty automobiles


I take a consultative approach, taking the time to understand the individual, the business, and the risks involved before recommending coverage — with a goal of making insurance straightforward and transparent. I believe the best insurance advice goes beyond finding a policy; it’s about building a long-term relationship, anticipating risk, and being a trusted resource as clients’ needs evolve.

Since entering the industry in 2023, I’ve consistently been recognized as a top-performing producer, having written over $3 million in insurance business across Personal and Commercial lines — built through referrals, repeat business, and a relationship-driven approach to service.

Community Involvements

I believe strongly in giving back to the community and supporting those who may need a helping hand. My involvement has included volunteering and supporting seniors, contributing to food bank initiatives, and participating in charitable and community outreach efforts — with a particular focus on connecting with older adults and supporting individuals and families facing difficult circumstances.

To me, giving back is about more than financial contributions — it’s about being present and offering your time. As I continue to grow, I look forward to expanding my involvement in the Niagara community and supporting local organizations and causes that align with my values.

Personal Interests

Outside of my professional life, I value activities that support personal growth, balance, and meaningful connection — including attending spiritual gatherings, reading, practicing yoga and meditation, and travelling whenever I have the opportunity.

Family is an important part of my life, and I especially value spending quality time with loved ones, whether travelling, sharing experiences, or simply enjoying time together. These interests help me stay grounded and bring the same sense of balance and curiosity into my professional life.

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