Content Specialist
I’m Aadya Sikka, a content strategist and writer with over 8 years of experience across insurance, healthcare, e-commerce, fashion, and digital marketing. I lead content across SEO, long-form writing, social media, UX writing, campaigns, and customer communication, shaping how ideas reach the people they’re meant for.
My approach starts with the reader: who they are, what they need, and what will help them take the next step with confidence. Good content makes complex information easy to understand and builds trust, and that standard guides everything I write.
Outside of work, I’m an avid reader of crime, mystery, and thriller novels, and I make time for travel, family, and friends.
My expertise covers content strategy, SEO content, long-form content, brand communication, UX writing, social media, and performance marketing content. I specialize in research-driven content for every stage of the customer journey, from awareness and education through consideration and conversion.
I bring deep experience in insurance and healthcare content, where accuracy and clarity matter most, along with e-commerce, fashion, customer communication, landing pages, campaigns, and digital experiences. I adapt content to different audiences, platforms, and business goals without losing clarity.
I work closely with marketing, product, design, and growth teams to make sure content supports the full customer experience and drives measurable business results. That cross-functional perspective shapes how I plan, write, and refine every piece.
A key strength of mine is turning complicated information into content that is simple, accurate, and accessible. I research new subjects thoroughly, learn industries quickly, and test new formats to find the clearest way to tell each story.
I’m actively involved in communities focused on writing, content, and creativity. I share ideas, exchange knowledge, and support others in developing their writing and communication skills, especially as they build a presence in the digital space.
I value conversations that bring in different perspectives and experiences. Contributing to these communities keeps my own work sharp and gives me a way to pass on what I’ve learned over the years.
Outside of work, I’m an avid reader, especially of crime, mystery, and thriller novels. A well-crafted story is one of my favourite ways to unwind.
I enjoy travelling, road trips, and exploring new places, and I make time for family and friends whenever I can. A good light-hearted show is my go-to way to relax after a busy day.
Curiosity carries into my life outside work too. I’m always picking up a new skill, digging into an interesting topic, or rethinking something I thought I already knew.
